When Publicis Pro got in touch about a new product launch for Sharp Electronics, the brief was clear: make a corporate printer feel like something people actually want in their office.

That’s the challenge with product-led lifestyle photography. The product has to be present — it’s the reason everyone’s there — but it can’t feel like an ad. The people around it need to look natural, the environment needs to feel real, and the whole thing has to communicate something about how the product fits into working life.

Behind the scenes at Sharp Electronics corporate lifestyle shoot — David McConaghy and Publicis Pro creative team reviewing selects on laptop in London office

We shot on location in a London office space, working alongside the Publicis Pro creative team to bring their vision to life. The set was busy — lights, cables, screens, a full agency crew — and our job was to find the moments that looked effortless within all of that.

Getting the talent right

One of the things that makes or breaks this kind of shoot is how comfortable the talent feels in front of the camera. Our model brought a real naturalness to every setup — whether he was at the printer, in conversation with a colleague, or mid-meeting. It never looked posed, which is exactly what you need when the product is the hero.

Corporate lifestyle photographer London — David McConaghy photographing talent alongside Sharp printer during Publicis Pro shoot

That ease in front of the camera doesn’t happen by accident. It comes from giving the talent clear direction without over-directing — explaining the scenario, the feeling you’re after, and then letting them inhabit it rather than perform it. When it works, you stop thinking about the camera altogether.

Behind the scenes — David McConaghy shooting tethered to Lightroom with talent during Sharp Electronics lifestyle shoot

Shooting tethered meant the client team could see selects appearing in real time on the monitor — which speeds up decision-making on set and means everyone leaves the day knowing what they’ve got.

The reality behind the final image

The BTS shots from the day tell their own story. People crowded around a monitor reviewing selects, lights being repositioned between setups, the quiet moments of concentration between takes.

Publicis Pro agency team reviewing Sharp Electronics shoot selects around iMac monitor on location in London

It’s a reminder that the clean, polished final image is the product of a lot of organised chaos — and a well-coordinated agency team who know what they want.

David McConaghy reviewing images on monitor during Sharp Electronics corporate lifestyle photography shoot, London

Between setups there’s a rhythm to a shoot like this. Camera position changes, light gets adjusted, the talent resets. It takes experience on both sides — photographer and producer — to keep that energy moving without it feeling rushed.

Corporate photographer adjusting camera setup on location in London office for brand lifestyle shoot

Behind the scenes: corporate photographer shooting through plants during London office lifestyle shoot

From brief to final image

The final selects show exactly what the brief was asking for — Sharp’s new multifunction printer integrated naturally into a busy, modern workplace. Real-feeling colleagues, natural light blended with studio lighting, and a sense of energy that makes the office environment feel aspirational rather than generic.

Final delivered image — Sharp Electronics corporate lifestyle photography, talent at multifunction printer in London open-plan office

Final delivered image — Sharp Electronics campaign shoot, three colleagues in natural meeting scene with printer in background, London

For any brand or agency looking to shoot product-led lifestyle content in London, this is the kind of work we do regularly — from tech and B2B products through to consumer launches. If you have a brief you’d like to discuss, get in touch.